How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 12:02
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
What is one fantasy you have never told anyone about but really want to do?
Good marketing is doing this well.
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Product